Prism Presents
Exploring the Live Music Industry
Recent Episodes
Podcast Episode 37
The Live Nation Trial Isn’t Over: Inside the States’ Revolt The Live Nation/Ticketmaster antitrust case is one of the most consequential battles in live music right now, and it’s far more complicated than the headlines suggest. In this episode, Matt Ford sits down with Randy Nichols to break down what’s actually happening, from the DOJ…
Podcast Episode 36
David vs. Goliath: The Promoter Who Went to Washington In this episode, Matt Ford sits down with David Weingarden, Vice President of Concerts + Events at Z2 Entertainment, independent promoter, and chair of the Colorado Independent Venue Association, to unpack what it’s really like fighting on the front lines of ticketing reform. From testifying before…
Podcast Episode 35
Laylo’s “Drops” Playbook: Turning Social Hype into Ticket & Merch Sales In this episode of The Live Music Industry Podcast, Matt Ford sits down with Alec Ellin, Co-Founder & CEO of Laylo, for a candid conversation about fan capture, “drops,” and the marketing flywheel powering modern ticket, merch, and content launches. From Laylo’s early pivots through…
Podcast Episode 34
Inside Etix: 100 Million Tickets, Secondary Markets, All-In Pricing & AI < In this episode of The Live Music Industry Podcast, Matt Ford sits down with Chris Battaglino (Chief Product Officer at Etix) and Michael Reklis (Director of Sales, Music Venues at Etix) for a candid conversation about ticketing at scale. From clubs to arenas to…
Podcast Episode 33
Family Business to Stadium Promoter: Building a Latin Music Powerhouse In this episode of The Live Music Industry Podcast, Matt Ford sits down with David Zamora, Founder & CEO of Zamora Live, one of the most active independent Latin promoters in the U.S. David shares how his family’s Chicago operation grew from booking bands in…
Podcast Episode 32
The True Cost of the Big Check: Ticketing Advances, Fees, and Fan Frustration with Boris Patronoff On the latest episode of The Live Music Industry Podcast, Matt Ford sits down with Boris Patronoff, founder and CEO of Soundcheck Capital and former CEO of See Tickets US. In this conversation, Boris breaks down how independent promoters, venues,…
Podcast Episode 31
How Back 40 Live Went From Farm Market to 12,000-Person Venue with Anthony Markun What happens when a farm market stage suddenly goes viral? In this episode of The Live Music Industry Podcast, Matt Ford sits down with Anthony “Tony” Markun, the talent buyer behind Back 40 Live at Morris Farm Market. Tony shares how a…
Podcast Episode 30
Against All Odds: The Fight for Independent Venues In this episode of The Live Music Industry Podcast, host Matt speaks with Steven S. about the economic impact and challenges facing independent music venues in the United States. Despite generating $153 billion in total economic output and serving 184 million fans in 2024, a shocking 64%…
Podcast Episode 29
Event Tech Evolution: Billfold’s Futuristic Approach to POS Sales What does the future of payments at live events look like? In this episode of The Live Music Industry Podcast, Matt Ford sits down with Stas Chijik, co-founder of Billfold, to talk about reshaping the point-of-sale experience for venues with tens of thousands of attendees. From…
Podcast Episode 28
Building a Transparent, Inclusive Live Music Industry with Jen Lyon In this episode of The Live Music Industry Podcast, host Matt Ford sits down with Jen Lyon, an independent promoter, to explore how transparency, data, and insights can transform the live music industry for the better. Jen shares her experiences as a female promoter, her…
Podcast Episode 27
Fighting Ticket Scalping in the Live Music Industry with Randy Nichols In this episode of The Live Music Industry Podcast, host Matt Ford speaks with Randy Nichols, a respected artist manager and advocate, about the complex and controversial world of ticket scalping. Drawing from his extensive industry experience and his work with NITO (National Independent…
Podcast Episode 26
How AI is Shaping the Future of Event Marketing with Patrick Hannigan from Hive In this episode of The Live Music Industry Podcast, host Matt Ford speaks with Pat, CTO of Hive, about the transformative role of AI in live event marketing. They discuss Hive’s latest AI product innovations and explore how artificial intelligence is…
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Prism is being used to plan hundreds of thousands of concerts & live events at over 2,500 venues worldwide.
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What Is Prism?
Prism is the state-of-the-art, all-in-one booking system built by live music professionals and engineers for venues, promoters and talent agencies.
Why Prism?
Prism helps you consolidate all of the tasks and systems you use today into one, easy-to-use, automated platform so you can be more productive, efficient and organized. You have one place to manage your calendar, generate offers, track and analyze financials, generate reports, settle shows, communicate with your team and partners, and a whole lot more.
Join Our Network
So many top venues and agencies are already using Prism, we’ve developed quite the community of successful industry pros who are able to collaborate with each other in one system. The more who join our network, the easier it is for everyone to work together to book more shows.